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Heart in Leadership
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Leadership Coaching

Build the business beyond you.
Become the leader it now requires.

Lead with purpose and clarity. A steady, structured path for founders and CEOs who are done being the bottleneck.

"Because clarity isn't a luxury — it's your leverage."

Twenty Years Working Alongside Leaders At
ABSADiscoveryGSKSappiSABMillerUnileverAltron
The Real Bottleneck

Most growth problems are leadership problems wearing a business disguise.

"Who does this leader need to become for this business to grow?"

— Anne-Marie Sevenster
The Leadership Shift

A 4-month path from Trapped to Free.

Three phases. Nine steps. One clear way through.

01

Awaken

See the pattern behind the leader — the cost of control, and the identity beneath the role.

02

Transform

Lead from trust, not fear. Find the space between stimulus and response.

03

Expand

Create the conditions for ownership, and become the leader who is no longer needed.

Anne-Marie Sevenster
Meet Anne-Marie

A steady partner, not a guru with a fix.

I've spent twenty years working alongside leaders inside some of the region's biggest organisations, before building Heart in Leadership to do this work directly, one leader at a time.

My approach isn't about tactics or hacks. It's about asking what happened that makes your current behaviour make sense — and building the capacity to lead differently from there.

More About My Story
Two Ways to Begin

Find the right starting point for where you are.

Free

The Control Tax Audit

A short, sharp diagnostic that shows you exactly where control is costing you time, energy, and growth.

Take the Free Audit
Common Questions

What founders ask before they start.

How do I know if I am the bottleneck in my business?

You're not the bottleneck because you're bad at your job — you're the bottleneck because you're good at it. Signs include: your team still brings decisions back to you, you can't take a real week off without checking in, and "just make the call" hasn't actually stuck. The Control Tax Audit is a free 9-minute diagnostic that puts a real number on what staying in the middle of everything is costing you.

Why does my business still depend on me?

Usually because the habits that got you here — being the one who makes the call, catches the detail, holds the standard — were right for an earlier stage, and they never got replaced. The business kept your habits even after it outgrew them. That's not a flaw in you; it's the exact pattern The Leadership Shift is built to break.

What does a leadership coach do?

A leadership coach doesn't hand you a playbook or tell you what to do next. My role is to ask the questions that help you see the patterns you can no longer see on your own, and to help you build the capacity to lead differently from where you are now. It isn't about tactics or hacks — it's about becoming the leader your business now requires.

What is the difference between leadership coaching and business coaching?

Business coaching typically focuses on strategy, operations, and the mechanics of running the company. Leadership coaching focuses on you — the patterns, defaults, and identity behind how you lead — because at a certain stage, growth stops being limited by strategy and starts being limited by leadership capacity. That second problem is the one I work on.

How long does leadership coaching take?

The signature program, The Leadership Shift, runs over four months — three phases, Awaken, Transform, and Expand, across nine steps. That's long enough for real change to take root, and structured enough to stay focused: this isn't an open-ended engagement, it's a defined path from trapped to free.

Who is Heart in Leadership for?

Founders 3 to 10 years in, leading a team, who are capable and already successful but have become the hub every decision still runs through. It's not for you if you're pre-team, or looking for a general productivity system — this is leadership work, not a time-management fix.

Trust over control

Real leadership starts with letting go of the grip.

Depth over speed

Lasting change moves slower than a quick fix ever could.

Partner, not fixer

I walk alongside you — I don't hand you answers.

Ownership over dependency

The goal is a leader — and a business — that no longer needs me.

Ready to see where control is costing you?

Start with a free, no-obligation diagnostic — 9 minutes that could change how you lead.

Take the Control Tax Audit